Create, edit or repurpose weekly industry articles/content marketing materials that can be used to
build brand awareness, position as a thought leader and generate leads. Collaborate with team
members, design, plan, and execute marketing campaign strategies.
Develop messaging for focused, customized marketing campaigns that will support business
Write, review and edit engaging, targeted marketing content for a range of deliverables, including:
Sales and presentation materials (such as PowerPoints, briefs, white papers, brochures, etc.)
Digital marketing campaigns, including web, email, and social media; Messaging for conference
displays and supporting materials.
Participate in the production and execution of campaign deliverables.
Research multiple forums – such as marketing best practices, client and prospect organizations, and
competitor and partner messaging – to ensure appropriate positioning, phrasing and language are
used in communications.
Develop messaging for lead generation activities such as email marketing, web advertising and social
Create a minimum of two monthly organic content marketing resources to drive leads, subscribers
and awareness, such as info graphics, white papers, videos, etc.
Repurpose content on website when relevant.
Help grow email and social subscriber base by providing educational and informational content
that’s aligned with their needs and interests
Work with marketing team to manage projects and coordinate execution of content calendar, which
will define topics and content to be published across specific digital channel.
Ensure a consistent voice and personality across marketing and product content
Bachelor’s degree in English, communications, or similar.
2-3 years of experience working in the communications field preferred.
Strong skills in all types of writing and editing, including producing digital and print content